Banking with Peace of Mind
Brandcode has revolutionized Bank Albilad’s social media presence, especially in terms of engagement, by meticulously applying our CODE strategy framework, ensuring top engagement and impactful results.
Connect & Comprehend: We started by thoroughly understanding Bank Albilad’s vision, mission, and values, alongside an in-depth analysis of its target audience and market positioning. By conducting comprehensive social media audits and leveraging advanced analytics tools, we identified the need to strengthen the brand positioning to showcase the brand archetype and characteristics. The key engagement drivers and areas for improvement set a solid foundation for our strategy. The brand needed to let the target audience know that the bank shares all its celebration moments, winning, sheering, and commitment to persuade with the vision of the country.
Originate & Outline: With a clear understanding of the bank’s objectives and audience, our creative team designed a robust social media strategy. This included developing high-impact visuals, engaging content for special occasions and greetings, and innovative social media engagement tactics such as content creation, contests, interactive posts, and trending hashtags. All of these tactics align with Bank Albilad’s brand identity and Islamic banking principles, reinforcing its position as a leader in the financial services sector.
Deliver & Dominate: With the bank marketing and social media team, the execution is seamless and precise. We managed Bank Albilad’s social media channels, focusing on real-time engagement, responding promptly to customer interactions, and maintaining a consistent posting schedule. Together with the client, we developed the right consumer portfolio that allowed us to develop the success of our campaigns, achieving top trends and significant consumer engagement.
Evaluate & Enhance: Our commitment to continuous improvement involves monitoring and optimizing social media activities. Using data-driven insights and real-time feedback, we refined our strategies to enhance engagement, increase reach, and maintain a dynamic social media presence. This iterative process ensured that Bank Albilad’s social media efforts remained effective and aligned with its business objectives, solidifying its reputation as a top-tier financial institution in Saudi Arabia.
