Where the future of diagnostic healthcare begins!
Tibyana Laboratories approached brandcode for a complete brand revamp to align with its ambitious expansion plans. Leveraging our reputation as a strategic brand transformation partner, we applied our CODE strategy framework to redefine Tibyana's brand identity and market positioning.
Connect & Comprehend: We began by understanding Tibyana's core values, market position, and future goals. Through comprehensive research and analysis, we redefined the target audience and identified key branding elements that needed enhancement. The scope included extension and new brand architecture.
Originate & Outline: Our creative team developed a new visual identity, including a redesigned logo and brand architecture. We crafted a communication strategy, including tone of voice and strategic verbal branding elements that conveyed Tibyana's commitment to accurate and rapid diagnostics, highlighting its advanced technology and modern, easy-to-access touch points.
Deliver & Dominate: We meticulously applied the new design across all touchpoints, including uniforms, vans, mobile labs, patient reports, and branches. This cohesive visual identity ensured a consistent and professional appearance, reinforcing Tibyana's position as a leader in diagnostic healthcare.
Evaluate & Enhance: Post-implementation, we continuously monitored the brand's performance, gathering feedback and adjusting to optimize Tibyana's market presence. This ongoing process ensured that Tibyana will position itself at the futuristic forefront of the healthcare industry, meeting the evolving needs of its clients.
