Banking with Peace of Mind
Brandcode proudly played a pivotal role in accelerating Bank Albilad’s presence at the Saudi Arabian Grand Prix 2024. Utilizing our CODE strategy framework, we ensured Bank Albilad's sponsorship was a roaring success:
Connect & Comprehend:
For the third year, we proudly handled the activity for Bank Albilad. We embrace the challenge of deepening our understanding of the Formula 1 event's ever-evolving goals and competitive landscape as it pushes us to make each year even better.
Through a meticulous understanding of the event's nature and audience analysis understanding, we possess deep insights into the preferences and expectations of motorsport enthusiasts. These details allowed us to craft strategies that precisely met the event's needs and target audience.
Originate & Outline:
Our creative team designed a dynamic booth concept that embodied the thrill and precision of Formula 1 racing. The booth included a VIP area with premium amenities, interactive displays, and engaging visual and verbal branding elements. We also crafted a strategic plan for influencer engagement and VIP guest management, ensuring a seamless and high-impact presence at the event.
Deliver & Dominate:
Execution was key, and brandcode rose to the challenge of a tight timeline. We managed the logistics of building a large booth and interactive areas with precious flow and coordinated the production, delivery, and setup of all materials. Our team handled daily influencer management and VIP tours, and we embraced the passion of the special needs fans with precision, ensuring all activities ran smoothly and concurrently. Interactive fan experiences and the distribution of giveaways were carefully planned and executed to maximize guest engagement and satisfaction. The insightful highlights and the coverage could engage fans who couldn’t attend as if they didn’t miss it.
Evaluate & Enhance:
We continuously monitored and optimized activities throughout the event to ensure sustained engagement and visibility. Real-time feedback was leveraged to enhance guest experiences and maximize Bank Albilad’s impact at the event. This continuous improvement approach solidified Bank Albilad’s reputation as a leader in financial services, demonstrating its commitment to excellence and innovation.
