Hertz

Social Media Drive

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Hertz

Project Description

Brandcode was crucial in guiding Hertz KSA's social media strategy, contributing significantly to its success in the rapidly expanding tourism sector.

Utilizing our CODE strategy framework, we ensured Hertz remained a front-runner in the car rental industry:

  • Connect & Comprehend: We engaged with Hertz KSA to understand their unique challenges and the competitive landscape. We gained insights into customer preferences and industry dynamics through comprehensive market analysis.

  • Originate & Outline: Our team designed innovative visual and verbal branding elements emphasizing Hertz KSA's reliability and extensive global reach. We crafted a strategic communication plan tailored specifically for their social media platforms.

  • Deliver & Dominate: We meticulously executed the social media strategy, ensuring a consistent and engaging presence. Direct interactions with satisfied customers were key, boosting brand loyalty and visibility.

  • Evaluate & Enhance: Our continuous monitoring and optimization of social media activities led to significant results, ensuring sustained growth and relevance. This further solidified Hertz KSA's position as a top choice for car rentals in a competitive market, demonstrating the effectiveness of the CODE strategy framework.

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About

Hertz

Hertz is one of the largest and most reliable car rental companies, operating in over 150+ countries and serving millions of customers worldwide. Established in KSA in 1998 under Alwasila Rent a Car L.L.C., Hertz’s network spans the Kingdom, making it a top choice for tourists and locals alike. Hertz continues to be a leader in the car rental industry, focusing on providing top-tier service and reliable vehicles, especially in the competitive and rapidly growing Saudi market.