Life Uninterrupted
In 2016, Saudia Cargo partnered with Brandcode to transform its branding strategy elements. We supported Saudia Cargo’s international plan, presence, and marketing positioning by applying our CODE strategy framework.
Our office is filled with photos that we were proud to take when our client got awarded at international events.
In a special corner of our office, we display trophies of gratitude messages from Saudia Cargo for our media services. We keep these trophies in our hearts.
Connect & Comprehend: We started by deeply understanding Saudia Cargo’s core values and market challenges. Then, through our research and network capabilities, we identified key opportunities and trends in the global logistics sector.
Originate & Outline: Our Media team developed a robust communication strategy and media plan that showcased Saudia Cargo’s innovative solutions and human-centered approach. This phase included planning prime media placements and strategic advertising deals.
Deliver & Dominate: We executed a high-impact media campaign, securing prime publishing slots in industry-leading magazines and ensuring Saudia Cargo’s presence at key international logistics events. We can't count the number of times a solid editorial for Saudia cargo executives made the cover of widely distributed specialized media.
Our team managed exhibition stands, special locations, sponsorship deals, and panel discussion opportunities in trending events to maximize visibility and engagement.
Evaluate & Enhance: Post-campaign, we continuously monitored performance metrics and gathered feedback to refine our strategies. This ongoing process ensured Saudia Cargo maintained a strong market presence, aligning with Saudi Arabia’s Vision 2030. This transformation positioned Saudia Cargo as a top air cargo carrier, recognized for its resilience, agility, and commitment to global logistics excellence.
