Switzerland Tourism

Brandcode crafted an unforgettable activation for Switzerland Tourism, leveraging our CODE strategy framework to bring Switzerland's charm directly to the GCC audience. 

Connect & Comprehend: We began by deeply understanding the GCC tourist market and identifying key customer profiles and personas. This comprehensive market analysis allowed us to tailor our strategies to meet potential travelers' unique needs and desires. 

Originate & Outline: Our creative team designed an interactive booth that encapsulated the essence of Switzerland’s breathtaking landscapes and cultural richness. We developed a plan to engage visitors in high-traffic areas of Riyadh and Jeddah, using multimedia displays to create an immersive experience. The booth's design aimed to transport visitors to the scenic trails of Monte Rosa and the cozy interiors of traditional Swiss cheese and chocolate makers. 

Deliver & Dominate: Execution was meticulous. We handled all logistics, from booth construction to media setup, ensuring every detail was perfect. During peak weekend hours, our strategically placed booths attracted significant foot traffic, allowing visitors to experience Switzerland’s beauty firsthand. Engaging demos and interactive elements made the experience memorable and persuasive, driving home the need for a Swiss vacation. 

Evaluate & Enhance: The campaign culminated in an engaging contest with high participation rates, with visitors eagerly sharing their experiences and data. Continuous monitoring allowed us to optimize the activation in real time, ensuring maximum impact and engagement. The strong interest generated and the contest's success, with three winners earning trips to Switzerland, highlighted the campaign’s effectiveness and its lasting impression on participants.

‍